Infodemiology Offers a Fresh Lens on Nutritional Yeast

Haven’t you ever wondered what consumers think about yeast? Infodemiology, an innovative social media listening approach, provides insights into how consumers perceive nutritional yeast.

Nutritional yeast is a golden nutritional nugget full of nutrients. This versatile ingredient can be consumed for different purposes:

Completing a healthy diet

Nurturing radiant hair

Obtaining glowing skin

Growing strong nails

As a vegan source of nutrients

Consumers may use nutritional yeast for various food applications and for supplements.

Infodemiology for Deeper Consumers Insights

Infodemiology is social media listening with a scientific approach. This innovative market analysis was conducted using online messages from the United States of America and France. Thanks to this approach, Gnosis by Lesaffre was able to better understand the nutritional yeast market and consumer behaviors in the US and in France.

One of the outcomes of this analysis highlighted that US consumers are more interested in consuming nutritional yeast as a superfood to boost their diets. French consumers prefer to consume nutritional yeast as supplements for hair and skin.

Through infodemiology, we can explore consumers’ perceptions of their consumption habits of nutritional yeast more deeply.

Download our infographic to learn more!

Ingredients mentioned

Lynside® Forte Zn

Nutritional yeasts

A nutritional yeast that is fortified with zinc, a nutrient linked with immunity and skin, hair, and nail health. In addition to zinc, this fortified yeast also provides vitamins, proteins, minerals, fibers, ß-glucans...

Reproduction & Women’s
Wellness & Immune

Beauty
Fertility
General Wellbeing

Lynside® Forte Se +

Nutritional yeasts

An organically bound nutritional yeast that is fortified with selenium, a nutrient linked with immunity and fertility. In addition to selenium, this fortified yeast also provides vitamins, proteins, minerals, fibers...

Reproduction & Women’s
Wellness & Immune

Beauty
Fertility
General Wellbeing

Lynside® Forte B

Nutritional yeasts

A nutritional yeast that is fortified with the eight essential B vitamins, helping your customer easily meet their recommended daily intake, especially rich in folic acid (B9) and cyanocobalamin (B12) content.