
Who, what, where and why we consume dietary supplements in North America and Europe? This analysis provides to Marketing and R&D experts some data on the market trends of dietary supplements.
Thanks to the infographic on market trends, identify who are personas of dietary supplements and what ingredients they look for to improve their immune system. Going through different solutions from probiotic to Zinc or B vitamins, with a specific focus on UK and Italy, discover target populations and ingredients dedicated to immunity considered as the more relevant by consumers.
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FSANZ Approves Vitamin K2 for Food for Special Medical Purposes
The Food Standards Australia New Zealand (FSANZ) has officially approved the use of Vitamin K2 in Food for Special Medical Purposes (FSMP). This milestone underscores the growing recognition of Vitamin K2 as source of Vitamin K, providing essential nutrient for individuals with specific medical needs.

Lynside® Forte Se+ for Skin Protection Against Sun Exposure
Selenium yeast boosts skin defenses against sun damage by fighting oxidative stress, supporting repair, and reducing inflammation for healthier, more resilient skin.

Successful Vital Nutrients Symposium:
Shaping the Future of Healthy Aging
The Vital Nutrients Symposium 2025, held in Kassel, Germany, offered an excellent platform to discuss age-related health, emphasizing emphasizing dietary supplements’ role in prolonging healthspan.