The Rebranding Journey Of Adonat®
What does Adonat® mean? Why is it branded as Premium SAMe? How this brand can help our partners to build reliability and help them in tailoring business?
In light of our own rebrand journey on Adonat®, we want to bring you inside. Through a short video, it is possible to effectively enter the Adonat® brand story, knowing easily which pillars and features we offer to our customers and partners.
Brand Identity and Positioning
SAMe (s-adenosylmethionine) is a versatile ingredient, finding applications in mood, liver and joint health. With this project we have tightly maintained the brand identity of Adonat®, using it as our master brand to anchor all sub-brands in the pipeline: moreover, we have created a new brand positioning that want to be transversal for all the application fields, with a key message of excellence, and for effective success in the global market.
Deep Dive Into SAMe
Research studies over the past five decades have unequivocally established the importance of S-adenosyl-L-methionine (SAMe). An endogenously produced compound that plays a critical role in cellular metabolism and function, SAMe is second only to ATP as the most important molecule in cell biology.
