During the COVID pandemic, consumers discovered the importance of immunity. After the COVID pandemic, consumers still consider immunity as one of the most important health concerns.
Probiotics as key ingredient for immunity
Probiotics were mostly associated to gut health in the past. Now consumers are aware that probiotics may support different health benefits including immunity.
According to an internal survey with players in the probiotics market, probiotics are considered as relevant option when combined with other key ingredients dedicated to immunity. This option is extremely appreciated in the markets where there is no allowed claim on probiotics.
LifeinU® BSCU1 to meet consumers needs
Gnosis by Lesaffre offers a stable probiotic. This Bacillus subitlis is named LifeinU® BSCU1. This probiotic supports immune health. To support customer needs to claim some benefits on immunity. LifeinU® BSCU1 can be blended with some other ingredients that support immune health. Among these ingredients, Gnosis by Lesaffre offers Lynside® Forte Zn, a zinc fortified yeast. LifeinU® BSCU1 is also suitable to be incorporated into a blend with Lynside® Forte B, some B vitamin fortified yeasts, one designed for the US market needs and one for European market.