Probiotics are living microorganisms which when administered in adequate amounts confer a health benefit on the host, according to the world health organization.
Probiotics can be used in several markets or applications such as for yoghurts, sour milk products and dietary supplements. In the field of dietary supplements, probiotics are now well-known, not only for their benefit on gut health but also on many others. The probiotic market for dietary supplement is booming with a growth by 23% between 2019 and 20211. The main areas for this market are Asia Pacific, North America, and Europe.
Plenty of health benefits for probiotics
Probiotics were used to be perceived as ingredients dedicated only to digestive health. A changed operated in the mind of consumers. They are now aware that probiotics may support several health benefits from digestive health to oral health or even immunity.
In some countries it is sometimes complicated to claim some health benefits with probiotics. To overpass this constraint, probiotics are often blended with others key nutrients well known for their immune benefits.
Some examples of the market:
Liquide Core® with Life’s gum offers a gum with a blend of probiotics with some vitamins C, B6 and D3 with zinc to support immune health.
Panaro food innovations offers Immuno Sweet.
This innovation is a great-tasting, nutritive sweetener made from fruits, vegetables, spices, and probiotics. This blend provides probiotics, prebiotics to support immune health and to slow the sugar absorption.
Probiotics are part of the ecological trend
According to a survey conducted by Innova Market Insights (14,000 respondents all around the world), the health of the planet is now one of the major concerns for population2. People are conscious that consuming products that are respectful of the environment is key to protect the planet. For that, consumers are finding solutions. These solutions are reducing their waste, another important is also to consume sustainable products.
In the regard of sustainable products, probiotics are an interesting solution. Indeed, they are produced from fermentation. A sustainable way to produce, that induces few gaz emission.
Gnosis by Lesaffre in line with the market with LifeinU® BSCU1
1 . IPA – Global and European Probiotic Market Insights
2 . Probiotics Supplements – Market Overview in Europe – Innova Market Insights