What does Adonat® mean? Why is it branded as Premium SAMe? How this brand can help our partners to build reliability and help them in tailoring business?
In light of our own rebrand journey on Adonat®, we want to bring you inside. Through a short video, it is possible to effectively enter the Adonat® brand story, knowing easily which pillars and features we offer to our customers and partners.
Brand identity and Brand Positioning
SAMe (s-adenosylmethionine) is a versatile ingredient, finding applications in mood, liver and joint health. With this project we have tightly maintained the brand identity of Adonat®, using it as our master brand to anchor all sub-brands in the pipeline: moreover, we have created a new brand positioning that want to be transversal for all the application fields, with a key message of excellence, and for effective success in the global market.
DISCOVER ALL OUR LATEST NEWS
FSANZ Approves Vitamin K2 for Food for Special Medical Purposes
The Food Standards Australia New Zealand (FSANZ) has officially approved the use of Vitamin K2 in Food for Special Medical Purposes (FSMP). This milestone underscores the growing recognition of Vitamin K2 as source of Vitamin K, providing essential nutrient for individuals with specific medical needs.
Lynside® Forte Se+ for Skin Protection Against Sun Exposure
Selenium yeast boosts skin defenses against sun damage by fighting oxidative stress, supporting repair, and reducing inflammation for healthier, more resilient skin.
Successful Vital Nutrients Symposium:
Shaping the Future of Healthy Aging
The Vital Nutrients Symposium 2025, held in Kassel, Germany, offered an excellent platform to discuss age-related health, emphasizing emphasizing dietary supplements’ role in prolonging healthspan.
