Nutricosmetics are the merge of nutraceutical and cosmetic. These ingestible dietary supplements migrated into the beauty market to offer benefit from the inside out. Consumers are now aware about the link between nutrition and beauty, especially appearance. Beauty from within targets most of the time the impact of aging process on skin, hair, and nails.
COVID pandemic accelerated the consumer interest on nutricosmetics, as they are aware that deficiencies may have multiple impact on health, including appearance. This interest explains the rapid increase by 282% of the new product launches.
Skin health is the major interest for nutricosmetics consumers
Skin health is an important concern for women and men that has been explored for years in the cosmetic field. From topics to oral supplements, nutricosmetics are also popular to support skin health. This concern is such important that it is consider as the main segment in the nutricosmetic field.
Skin health is strongly interconnected with anti-aging. In the aging process, skin is one of the first visible changes. The first changes observed in the classical skin aging process are the apparition of fines lines and lines. Some other changes can be observed such as uneven skin tones, skin dryness or a rough texture, and even age spots.
Being supplemented with supplements may reduce and slow down the aging process of the skin.
Hair and nails, another important market
In the nutricosmetics field hair and nail are interconnected. Indeed, both hair and nails are skin appendages. These skin appendages are produced daily by the body throughout life. This is why is important to maintain healthy hair and nails. External factors may accelerate the normal hair aging process. The hair aging process can be expressed by a decrease in the hair production, alopecia, loss of pigmentation, or even graying. Nutricosmetics are there to limits the impact of life on hair.
The main expression of aging on nails is the fragility. Nail fragility can be characterized by some changes on the visual of nails. These modifications can result in split nails, brittle nails, elasticity loss, soft nails, or crumble nails.
B vitamins are the key solutions for nutricosmetics!
In the nutricosmetics market, several major ingredients are popular. Vitamins are extremely presents. Among these vitamins one group which is important: B vitamins. B vitamins represent 42%2 of the new products launched in 2022.
In addition to vitamins (B, C, A, and E), some other nutrients are present in the nutricosmetics field thanks to their benefits on skin, hair, and nails. These other nutrients include a mineral, zinc. Zinc is the only mineral mainly found in the nutricosmetic field. In 2023, almost 20%2 of the new products launched contained zinc.