The highest-quality products start with clinically validated ingredients that are certified by organizations that consumers trust.
Brand owners seeking to offer the highest quality products must insist their raw material suppliers support their efforts. This means not only ensuring their ingredients are clinically validated, but that they achieve the certifications that will allow finished products to stand out on crowded shelves.
Where Vitamin K2 as MK-7 is concerned, Gnosis by Lesaffre is proud to offer our partners not only the first, best, and most clinically validated material with MenaQ7, but it is also a brand that has boasted for 8 years one of the most important certifications to consumers: Non-GMO Project Verified.
Who is seeking non-GMO products?
The simple answer: your customers.
A 2020 survey of 2000 individuals in the US and Canada shows that “USDA Organic” and “Non-GMP Project Verified” are the most recognizable and sought-after certifications on food products. Among the 15 certification marks that appear on food products, 63% of consumers recognize USDA Organic and 54% recognize the Non-GMO Project butterfly logo. The next most recognized certification was Gluten-Free (32%) and then Fair Trade (30%).
The survey also examined 2020 non-GMO consumers and those who will be non-GMO consumers “tomorrow” (i.e., now). The 2020 non-GMO consumers were primarily women (75% versus 25% men), older (42% between the ages of 55 and 74), and well-educated. They wanted “clean” foods that are processed as little as possible and worried about the long-term impacts of GMOs.
Meanwhile, “tomorrow’s” non-GMO consumers are still mostly women (54% versus 46% men), younger (81% are between the ages of 18 and 54), and even more educated (38% have college degrees).
MenaQ7 started the K2 category
While many suppliers are entering the market offering Vitamin K2, MenaQ7 Vitamin K2 as MK-7 created the category when it was first introduced 15 years ago. All the science confirming safe and efficacious bone and heart health benefits used MenaQ7 as the actual source material. Those studies – 22+ to date with more currently underway – were conducted in healthy and patient populations, adults as well as children.
But being a pioneer is not just about driving the clinical evidence; it also meant that MenaQ7 be held to the highest standards, including achieving Non-GMO Verification from the Non-GMO Project, a non-profit 501(c)3 organization that offers North America’s only third-party verification and labeling for non-GMO (genetically modified organism) food and products. The complete MenaQ7 line was verified 8 years ago, while the following certifications were also obtained:
• Novel Food Status
• Self-Affirmed GRAS
• Suitable for Vegans
• Free from Pesticides and Toxins
Gnosis by Lesaffre offers a stable of quality, clinically proven ingredients that serve every arm of the natural products industry – from Mood & Cognition, Digestion & Gut Health, and Wellness & Immune Health to Joint & Mobility and Reproduction & Women’s Health. And our ingredients are made with the most minimal environmental impact, hence our mission: Using What’s Alive so that We Can Thrive.”
MenaQ7 is an integral piece of our portfolio. Choosing MenaQ7 Vitamin K2 as MK-7 means you are one step closer to being able to label your finished product as “Non-GMO,” earning an important and growing faction of consumers’ purchases.