MenaQ7® New Brand Identity Earmarks the Next Era of K2

The science behind MenaQ7^® Vitamin K2 is the No 1 reason the Vitamin K2 category is where it’s at today. With 22+ published studies validating MenaQ7® benefits for children, bone, and heart health, (with other studies pending) its presence brings valuable differentiation to brands who choose to incorporate the MenaQ7® logo on their product packaging. And consumer awareness is growing, not just around the benefits for vitamin K2, but for the MenaQ7^® brand itself.

Although the brand has come a long way, the journey does not end here. As research beckons, there is a need to explore the expanding role of vitamin K2 in supporting other areas of health. And now, for MenaQ7^®, a new chapter begins.

New visual identity

The new logo, featuring a magnifying glass, represents the brand’s curious spirit of discovery. It symbolizes the pursuit of quality and science that will unlock new consumer applications for vitamin K2.  

In addition, the brand’s new logo emphasizes Gnosis’ commitment to natural processes that leave minimal impact on the environment. The colors have been softened and reversed, with a light green accent, to reflect this dedication. The tagline is now “Natural Vitamin K2 as MK-7”, highlighting the brand’s focus on natural and sustainable solutions. 

With the new brand identity, MenaQ7^® is poised to continue a journey of pioneering, ushering vitamin K2 into the future, illuminating, and pursuing, new indications and technical innovations. 

Together, let us embrace the journey of discovery and innovation, confident in the knowledge that MenaQ7^® will remain a value adding brand, committed to the highest standards of quality and science. 

With the new brand identity, MenaQ7^® is poised to continue a journey of pioneering, ushering vitamin K2 into the future, illuminating, and pursuing, new indications and technical innovations. 

We are excited to welcome you to explore the “new” MenaQ7® website, now dressed for a new era of vitamin K2.