Built on our scientific leadership and advanced by new science, Adonat® is moving towards a new perspective—one shaped by new insights and a deeper understanding of consumers, bringing together scientific expertise and consumer insights to create even greater relevance for today’s consumers.
What’s shaping what comes next?
Science has always been at the heart of Adonat®. Today, new science and insights are helping shape how this scientific foundation translates into a perspective that speaks to consumers’ evolving needs, expectations, and experiences.
Through exclusive consumer insight work, we have explored how people perceive wellbeing and what they truly look for in solutions that support it.
These new insights are helping shape the evolution of Adonat®—while its scientific foundation remains firmly at the core.
Stay tuned for a new perspective
A new perspective is unfolding, with a sharper focus on what consumers need to feel mentally and physically well.
In the coming weeks, we will reveal more about how science and consumer insights are coming together to shape the next expression of Adonat®.
Deep Dive Into SAMe
Research studies over the past five decades have unequivocally established the importance of S-adenosyl-L-methionine (SAMe). An endogenously produced compound that plays a critical role in cellular metabolism and function, SAMe is second only to ATP as the most important molecule in cell biology.
